FootFall Guide for Providers

This page covers some basics around the concept of FootFall, as well as a getting started guide for fitness providers.

Why Join FootFall?

A Better Way to Be Discovered

FootFall helps people discover local fitness, sport, and activity experiences genuinely suited to them — and helps providers reach the right audience without changing how they already run their business.

FootFall isn’t a booking marketplace or a discount site. Instead, it focuses on visibility and discovery, giving your business a modern, easy-to-understand platform that works as an advert for what you offer.

What is FootFall?

FootFall is a discovery platform for:

Fitness venues (gyms and studios)
Classes
Personal Trainers
Sports clubs

Users can browse by:

Location
Provider type
Activity
Experience level
Vibes (the feel of an activity or venue — not just what it is, for example energetic or inclusive)
Price
Provider-specific filters (such as class type or Personal Trainer specialisms)

When users find something they like, they’re sent directly to your website or preferred contact method to learn more or book.

Why FootFall Works

People don’t always know exactly what they’re looking for.

FootFall’s browsing-first approach means a tennis club might appear alongside a Pilates class — opening your listing up to new audiences who may never have searched for you directly.

FootFall encourages exploration across:

Different provider types
New activities
Unique and niche offerings

This helps you reach people who are open to trying something new, not just those already searching by name.

You’re Seen by the Right People

Rather than competing in a crowded, one-size-fits-all list, users find you because:

Your offering matches their confidence level
Your vibe matches what they’re looking for
Your experience feels right for them

The result is higher-quality enquiries and better-aligned customers.

Creating a FootFall Listing

Getting started on FootFall is quick and straightforward. Most providers can create a complete listing in under 15 minutes.

Below is some key guidance to help you make the most of your listing.

Photos Matter

Great photos are a vital part of an effective listing.

To maintain quality across the platform, FootFall requires:

Good-resolution images
Photos that accurately represent your venue or activity

Stock images or poor-quality photos will be rejected. This helps ensure users trust every listing they view — even if it’s not right for them.

As part of the initial rollout across Gravesham, we will be arranging free professional photography for providers to help build a strong, high-quality collection of local sports and fitness listings.

The “Drop-in” Tag

The Drop-in tag is used for activities that can be accessed without a membership commitment — a highly valued feature for many users.

FootFall also makes it easy to highlight the value of memberships by showing the best-value per-class cost when sessions are accessed via a monthly subscription.

The “Vibes” Tag

Vibes use short, descriptive mood words to explain what someone new can expect from a venue or activity.

Each vibe includes a hover-over description to give extra context. This helps users quickly understand whether something feels right for them and connects the right people with the right listings.

Provider Types on FootFall

Below is more detail on how listings work for each provider type.

Gyms & Studios

Gyms and studios sit under the Fitness Venue category.

When creating your account, you can upload a profile picture (usually your logo) via your profile settings page. This helps promote your brand across FootFall as users browse.

Your venue acts as a parent listing, which can link to:

Personal Trainers
Classes run at your venue

This means your gym or studio can be discovered through any linked PT or class — and vice versa.

Personal Trainers within Gyms

PTs working within gyms are listed as employed PTs.

Skills, qualifications, and specialisms can be added and filtered by users
Trainers are linked to the gym and booked as part of the gym’s services

In search results, users can browse both employed and freelance PTs together, making it easier to compare options.

Studio or Gym Classes

Classes run by gyms or studios are listed as in-house classes under the venue.

Listings show whether:

The class is available on a drop-in basis
A gym or studio membership is required

FootFall does not currently offer booking functionality. Users are directed to your existing website or social channels.

Timetables support repeating weekly schedules, and changes can be made quickly — usually in just a minute or two. Your class schedule is displayed up to two weeks in advance on your class's listing page.

Independent Class Providers

Independent providers are individuals or organisations that:

Run sessions outside of a dedicated fitness venue
Do not fall under the Sports Club category

When creating your account, you can add:

Profile picture (usually a logo)
Bio
Social links

This information is visible to users visiting your page.

Flex Space Classes

Independent providers can create as many Flex Space Classes as needed.

Each class:

Uses a single address per listing
Links directly to your own booking channels
Supports repeating weekly timetables

Listings can be updated quickly and easily at any time.

Personal Trainers (Freelance)

Independent PTs start by creating an Freelance Personal Trainer account, then add:

A Personal Trainer listing
Any classes they run

Skills, qualifications, typical operating times, and specialisms are filterable, and PTs appear alongside employed trainers in search results.

Listings require:

At least a postcode
Photos
Title and description

All details can be updated at any time.

Sports Clubs

Sports Clubs fall into six categories:

Team Sports
Individual & Racket Sports
Endurance, Outdoor & Adventure
Equestrian & Specialist Sports
Combat & Martial Arts
Dance, Gymnastics & Performing Arts

The listing process guides you through three tabs:

Sport type
Facilities and amenities
Competitive levels and club features

Each club requires a searchable home address. If you don’t have a permanent clubhouse, individual sessions or classes can be listed at their specific venues.

Example:
A karate academy operating across multiple locations can create one Sports Club listing and add separate class listings for each venue.

If fixed pricing isn’t available, listings can display “Message to join” (by setting the price to 0) to encourage direct contact.

Sports Club Classes

Once your Sports Club venue page is live, you can create an unlimited number of classes or training sessions.